tidal — SHANNON SONG

The world of streaming services have further disconnected artists and fans—taking the love and humanity out of the music listening experience. Music is meant to bring people together, but maybe we lost our way.

Forget the numbers. Forget the data. Forget the algorithm. It’s time to revive the heartbeat of music by focusing on those who keep it alive.

Reintroducing TIDAL Rising

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We evolved their existing messaging from “For Your Music” to “For the Love of Music” to stand out from other streaming services—centralizing on TIDAL’s stance on music being life itself.

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OOH for the new Tidal Time Back program.

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Using inspiration from the manifesto, we produced mockups of provocative OOH takeovers at legendary venue marquees
in NYC and LA.

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FOR SOCIAL, WE WANTED TO SPEAK TO both fans and artists, centering around one bold, simple question:
Do you love music this much?

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Executive Creative Director: Oved Valadez

Creative Directors: Jacy Weyer & Adam Long

Design Director: Sofia Villarreal

Art Direction/Graphics: Yuanyuan Su