The world of streaming services have further disconnected artists and fans—taking the love and humanity out of the music listening experience. Music is meant to bring people together, but maybe we lost our way.

Forget the numbers. Forget the data. Forget the algorithm. It’s time to revive the heartbeat of music by focusing on those who keep it alive.

Reintroducing TIDAL Rising

Screen Shot 2022-10-10 at 3.11.41 PM.png
OOH for the new Tidal Time Back program.
Screen Shot 2022-10-10 at 10.43.48 AM.png
We evolved their existing messaging from “For Your Music” to “For the Love of Music” to stand out from other streaming services—centralizing on TIDAL’s stance on music being life itself.

We evolved their existing messaging from “For Your Music” to “For the Love of Music” to stand out from other streaming services—centralizing on TIDAL’s stance on music being life itself.

Screen Shot 2022-10-10 at 10.42.22 AM.png
Using inspiration from the manifesto, we produced mockups of provocative OOH takeovers at legendary venue marquees in NYC and LA.
Screen Shot 2022-10-10 at 3.12.53 PM.png
Screen Shot 2022-10-10 at 3.12.39 PM.png
Screen Shot 2023-02-12 at 11.49.29 PM.png
Screen Shot 2023-02-12 at 11.49.04 PM.png

This next direction aimed towards both fans and artists, centering around one bold, simple question:
Do you love music this much?

Screen Shot 2023-02-16 at 10.22.45 AM.png
Screen Shot 2023-02-16 at 10.23.02 AM.png
Screen Shot 2023-02-12 at 11.50.35 PM.png
Screen Shot 2023-02-12 at 11.50.55 PM.png
Screen Shot 2023-02-12 at 11.51.14 PM.png
Screen Shot 2023-02-12 at 11.51.38 PM.png

Executive Creative Director: Oved Valadez

Creative Directors: Jacy Weyer & Adam Long

Design Director: Sofia Villarreal

Art Direction/Graphics: Yuanyuan Su

Copywriter: Shannon Nelson

Strategist: Maddie Toland

Next

Luka vs. Luk.ai