More than lingerie, Chantelle is a ritual. This campaign captures the transformative power of women getting ready, because there’s life before finding the right lingerie, and then there’s life after.
With luxe visuals, sharp storytelling, and a diverse cast in Paris, we turned everyday moments into something more.
MANIFESTO
As women, we’ve been told to be less.
To cover up, to reveal more.
To shrink, to fit, to conform.
We’ve been told how to feel—
In our skin, in our bodies, in our minds.
But we never asked.
The truth is, we never needed permission.
Because every time we get ready, we decide.
What to wear, what to bare, what to embrace.
Every time we take it off, we reclaim.
Shedding expectations, unmasking the truth.
We transform over and over again.
And that’s power.
In a world that tells us to be less,
We demand more.
More support. More resilience.
More pleasure. More honesty.
More connection. More unfiltered.
More life.
We are not one thing.
We are not one version.
We are everything.
Soft and strong, bold and bare.
Never less,
Always Something More.
SOCIAL
A series of videos that capture the essence of Something More through intimate moments in a woman’s routine.
THE PROCESS:
PRESS:
https://hypebae.com/2025/3/chantelle-lingerie-something-more-campaign-info-buy
https://magazine.shots.net/news/view/chantelle-gives-us-something-more-in-latest-campaign
Agency: FRED & FARID
Executive Creative Director: Laurent Leccia
Creative Director: Thomas Raillard
Art Direction: Sarah Cummings
Photographer: Renaud Cambuzat
Copywriter: Shannon Nelson