Luka doncic has always been light years ahead of the game. who can actually rise up as a match to push his potential even further?

meet luk.ai—the perfect opponent. he looks like luka. he moves like luka. he talks like luka. but can he play like him?

HERE ARE SOME SCRIPTS THAT SHOW THE PROCESS + A FEW THAT NEVER GOT PRODUCED, BUT THEY’RE STILL FUN.

Client and Thought Partners: Jordan Brand

Executive Creative Director: Oved Valadez

Creative Directors: Jacy Weyer, Jorge Marrufo

And a whooooole lot more creative individuals.

Previous
Previous

tidal

Next
Next

TRAVEL PORTLAND