As the first Latino Heritage Month campaign led by Nike North America, we connected the power of sport and family in Latino athletes using the Air Max 90 LHM as a vehicle to tell their stories.

We told five different Latino athlete stories:

Skateboarder Leticia Bufoni, Basketball player Devin Booker, Mile Style runners Sol & Joelle, Soccer Coach Nat, and the Marathon-Running Ayala Siblings.

Each story included Nike App stories + Instagram posts & stories.

We told five different Latino athlete stories.
Screen Shot 2023-02-18 at 12.49.29 PM.png
Screen Shot 2023-02-18 at 12.50.26 PM.png
Screen Shot 2023-02-18 at 12.50.45 PM.png
Screen Shot 2023-02-18 at 12.50.59 PM.png
Screen Shot 2023-02-18 at 12.51.18 PM.png
Screen Shot 2023-02-24 at 3.56.56 PM.png
Screen Shot 2023-02-24 at 3.57.12 PM.png
Screen Shot 2023-02-24 at 4.34.01 PM.png
Screen Shot 2023-03-14 at 1.45.22 PM.png
Screen Shot 2023-03-14 at 1.45.35 PM.png
Screen Shot 2023-02-28 at 5.40.19 PM.png
Screen Shot 2023-02-28 at 5.40.52 PM.png
Screen Shot 2023-02-28 at 5.41.46 PM.png
Screen Shot 2023-02-28 at 5.42.00 PM.png

Executive Creative Director: Oved Valadez

Creative Director: Fernanda Arreguin

Design Director: Sofia Villareal

Copywriting: Shannon Nelson

Film: Alex2Tone

Styling: Damaris Flores

Graphics: Public Library

Production: Matt O’Connor

Photographer: Armando Garcia & Julian Burgueño

Previous

NIKE create the future
Next

FIGS