Grand marnier reached out to us to pitch for their new social creative strategy.
what makes grand marnier different from other liqueurs? the combination of the unexpected: congac + bitter orange.
and when you mix the unexpected together, you #GOgrand.
*This was a creative pitch that ended up not being selected, but still very proud of the work that was created
turning up the volume
We suggested that Grand Marnier speak in all caps on all social platforms. Because if you’re going to #GoGrand, you might as well be loud about it. The original captions are on the left, the new ones are on the right.
Agency: Fred & Farid NY
Creative Director: Farid Mokart + Laurent Leccia
Art Direction: Sarah Cummings
Copywriting: Shannon Nelson
Strategy: Andres Aparicio + Tom Dietrich